“Blue Wren develop, support and maintain our full digital portfolio; including our transactional Christmas website. We have found Blue Wren to be professional, efficient and technically skilled and would be happy to recommend their services to others.”

Andrew Rafferty, IT & Ecommerce Director

Our Client

Booths Supermarket is an iconic northern brand with a heritage of over 160 years. As a trusted digital partner to Booths, Blue Wren have worked alongside the supermarket chain for a number of campaigns, at key points throughout the year.

The Challenge
  • Create a consistent and positive user-experience and journey across Booths’ portfolio of websites
  • Build a central system which ties data together for easier administrative functions for admin staff at head office
  • Develop an ecommerce solution to manage, process and deliver the immense amount of online orders over Christmas
  • Continue to be a trusted digital partner available for continued website support
Our Solution
  • Provide a dedicated support team to deliver new projects to further improve the digital experience for Booths’ customers, employees and supply partners – whether that’s through website development, software applications or graphic design
  • Maintain a secure and easy-to-use ecommerce site, particularly with regards to the protection of Booths’ customer data
  • Seamlessly integrate each website with their numerous internal systems and databases – from brochure sites and ecommerce portals, to integrated web applications and multiple in-house enterprise systems
  • Better integrate the ecommerce website with back-office systems; such as the existing loyalty card database, warehouse logistics, stock control and accounts
  • Implement a core database with a bespoke API, allowing each Booths site to communicate through it, across a range of core functions
  • Develop a transparent and unified login system for Booths’ customers, taking into consideration each site’s distinct customer experience and login functions
  • A consistent workflow and journey through Booths’ checkout pages to provide customers with a familiar experience across all sites
  • Integrate email marketing software and automated data feeds with the in-house data warehousing software
  • Deliver continued website support with no interruption; up to half of the annual revenue of food retailers in the UK is made during the 3 months leading up to Christmas
Impact
  • 50,000+ pageviews every day
  • Full integration with multiple in-house enterprise systems
  • At Christmas, 15,000 successful transactions in 10 weeks