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Their requirement:

  • Create a consistent user-journey across their numerous websites
  • Streamline and automate administrative tasks
  • Process and deliver an immense number of orders over Christmas

How we created positive change:

  • Built a responsive website, accessible across devices
  • Integrated each website with their numerous internal and external systems and databases
  • Implemented a core database, accessible by all Booths’ remote locations
  • Better integrated the ecommerce site with existing loyalty card database, warehouse logistics, stock control and accounts
  • Reduced repetitive data entry and administrative tasks
  • Researched consumer-behaviour to intuitively steer their journey towards purchase
  • Designed each page, led by the customer’s experience
  • Developed a secure login system for Booths’ customers
  • Offered simple functionality to update content across the site
  • Integrated email marketing software and automated data feeds in the warehousing software
  • Maintain a secure and easy to navigate website experience
  • Provide ongoing website hosting, support and advice

“Blue Wren develop, support and maintain our full digital portfolio; including our transactional Christmas website. We have found Blue Wren to be professional, efficient and technically skilled and would be happy to recommend their services to others.”

Andrew Rafferty

Booths

Simplify your customer’s journey to purchase

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