Online Reputation management – this is how to deliver a public statement

13 August 2013

I recently returned from a very enjoyable holiday in my home town of Adelaide, Australia.  Whilst there I had the opportunity to spend time with Rob Ball, managing director of Ball PR – a successful PR consultancy specialising in issues and crisis communication and media training.

Rob has several decades of experience and has an infectious enthusiasm for his industry.  Media training is a particular specialism and Rob walked me through a few good and bad case study examples.

A particular favourite of mine was this statement from the head of Australia’s Army concerning unacceptable behaviour inside the army.   It’s pretty compelling – his stare alone is enough to get your attention.

This statement helped to quickly and decisively deal with the negative publicity of this case – something that would have definitely tarnished the reputation of the entire Australian Army.

Please take the time to watch it.