A digital marketing & SEO partner that is focused on measurable results
Effective digital marketing and SEO is one of the most important ways of connecting with your customers and growing your business.
We are specialists in the planning, implementation and measurement of digital marketing strategies that are designed to maximise return on investment.
Our goal is to be your trusted digital partner and work closely with you to deliver a marketing approach that achieves success.
We always think strategically before acting tactically, working hard to understand your business objectives, target audiences and competitors.
The further we get under the skin of your business, the more effective the digital strategy becomes. Our approach includes a comprehensive competitor analysis alongside an audit of your existing activity.
Armed with this knowledge we can identify the correct channels and utilise the right tools to achieve your business objectives.
On-site optimisation involves the overall improvement of your website in the eyes of search engines.
Using our suite of specialist tools our digital marketing team analyses the performance of your website and deals with issues such as page structure, meta data, duplicate content, server configuration and canonicalization.
We then work closely with our development team to implement fixes and improvements measuring impact throughout the process.
Ongoing performance is then closely monitored and additional tweaks are made to ensure you are never caught out by the ever-changing world of SEO.
Developing relationships with potential and existing customers is a key driver to business success.
Using either our own software or 3rd party tools we implement a campaign sequence that helps you build a relationship with your customer, educate them on the benefits you offer, and maintain their attention until they are ready to act.
Manage your Message is our own email marketing and social engagement software. It offers a cost-effective way to communicate with your target audience.
For more information see our link below.
Effective PPC campaigns must be supported, augmented and fine-tuned to suit your industry sector, target audience and the objectives of your business.
We are a Certified Google Partner with a strong track record of success across Google AdWords, the Display Network and remarketing campaigns.
Our expertise helps you to optimise your advertising budget by targeting the right audiences with the right messages.
Are you already running a Google AdWords campaign? We can help you get the most out of out. Drop us a line to discuss a free health check.
Your content defines you as a business. It communicates your brand to target audiences as well as strengthens your digital profile and authority in the eyes of search engines.
We help you to regularly create sharable, interesting, relevant content that you can use across all digital media channels.
Your content should achieve specific, measurable goals. We carry out research to identify target keywords and then help you to plan, develop and measure the perforamnce of your content throughout its lifecycle.
Link building and outreach is an important part of any SEO strategy and requires time, investment and specialist expertise.
We identify and secure clean, compliant links using various content strategies, social media, infographics, PR and other channels.
All links are vetted and regularly checked to ensure their value to your website. Any that are perceived to be of no value or even damaging will be nofollowed or disavowed to ensure you remain compliant.
Social media is the way of the modern world and if your business isn’t connecting with its audience through these important communication channels you could be losing valuable customers.
Facebook, Twitter, Google+, LinkedIn and YouTube are just some of the social media channels we can help set up and maintain for your business.
We’ll make your social media page look like it should – professionally crafted, engaging and on-brand. We will also work with your internal teams to offer strategic insight, analysis and reporting to maximise the effectiveness of your social channels.
If you wish, we can even run your social media channels for you.
The analysis, measurement and reporting on digital marketing is equally as important as the planning and delivery.
The KPIs that we define at the outset of the campaign are monitored every week and inform the specific activity we deliver. We meet regularly as a team to discuss ideas and use a variety of online tools to get under the skin of the campaign.
Every month you receive a concise client report. It summarises our work for that month, the impact it had and our plans for the coming month.
Our work approach is transparent, strategic and fully measureable.
Our Digital Marketing Approach
We have developed a structured approach to delivering successful digital marketing campaigns. We split the process into three distinct phases.
Stage one: Assessment
- Analyse your current web activity and measure its performance against competitors
- Identify areas offering further potential
- Set campaign objectives and measurable KPIs
- Agree a budget of hours per month; exactly how long will depend on current baseline and campaign objectives
Stage two: Digital Marketing Plan
- A fluid activity list with each task designed to directly contribute towards KPIs
- Actions will depend on the Assessment and the priorities for your brand / business
- Budgeted time is spread evenly to ensure we work on your campaign at least 3 times per week, every week
- Full transparency and a structured approach giving us the best chance of achieving KPIs
Stage three: Report, Rinse & Repeat
- Every day we analyse the perforamnce of our activity against KPIs and adjust your camapign accordingly
- Every month we produce a client report that is a concise snapshot of the campaign’s performance
- The report is used to rinse and repeat the Digital Marketing Plan, helping to define the planned activities for the coming month