Their requirement:

  • Streamline the booking process for customers
  • Reduce administrative tasks associated with courses and events
  • Offer a positive and informative online experience
  • Optimise conversion rates to deliver revenue growth and return on investment

How we created positive change:

  • Built a responsive website, accessible across all devices
  • Integrated existing CRM and financial software
  • Built functionality to track purchases and automate notifications
  • Removed the need for multiple systems, reducing administrative tasks
  • Analysed consumer-behaviour to intuitively steer their journey towards purchase
  • Optimised pages and content to give customers the information they needed at key decision-making points along their journey
  • Designed the system, led by what is best for the customer’s experience
  • Offered simple functionality to update content easily, from blogs to courses and events
  • Provided ongoing website hosting, support and advice


“We worked closely with Blue Wren to develop our new and improved checkout system and the results were fantastic. Our website is an important part of our business and we work closely with Blue Wren to make continuous improvements.”

– Rachael Patan, Operations Director

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